Most small teams do not have a tool problem. They have a tool-accumulation problem. Each subscription solved something real at the time — the pile just never gets revisited once the urgency passes.
Map the duplicate jobs
List every tool the business pays for, and next to each one write the single job it does. When two tools do the same job, that is not redundancy for safety — it is a decision nobody made, still costing money every month.
The cancellation ritual
Once a quarter, ask of every tool: if this disappeared tomorrow, who would notice, and what would they do instead? If the honest answer is "use the other tool that already does this", cancel it. If nobody can answer, that is its own answer.
Cancelling a tool is not admitting a mistake. It is closing a decision that was left open.