A mechanical reception desk representing a chatbot standing in for customer service
Keep It SafeWRONG TOOL, RIGHT PROBLEM

A chatbot is not customer service

Where automation helps and where a person must stay reachable.

THE USEFUL BIT · 4 MIN READ

A chatbot is a very good reception desk. It can take a name, confirm a booking, answer the question you have already answered five hundred times. What it is not is the person who notices you are upset before you have said why.

Where it earns its place

Repeated, well-defined questions with a right answer: opening hours, order status, how to reset a password. These do not need a human's judgment — they need speed and availability, which is exactly what a bot is good at.

Where it should hand off, not answer

Anything with a complaint attached, anything ambiguous, anything the person has already tried to solve themselves — that is the moment automation should recognise its limit and put a person in front of the customer, quickly and without a form to fill in first.

The failure is not having a chatbot. The failure is not building the exit.

BORROW THIS
The hand-off rule

Second unanswered question, or any mention of a complaint, routes straight to a person — no extra form.

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